The Voting Process and Methodology

The selection process involves three phases; Campaigning, Voting, Final tabulation and Ethical Review when required.

1. Campaigning:

A combination of TV ads and digital marketing will encourage consumers to go to an on-line voting site and cast their ballot for their favorite local businesses. The media campaign lasts for about three weeks each year. Businesses are welcome to canvas their customers and supporters to vote during the campaign.


2.  Voting:

The voting process is open to all residents living in the counties that define each municipality. The voting period is open for approximately 8 months each year. Voting becomes most active during the campaign period which typically lasts only three weeks.

Safeguards are in place that prevent abuse of the voting process. For example; visitors can vote up to 15 times per sub-category of industry per IP address.

When certain subcategories do not have the required number of votes to select a winner the Consumers’ Choice Award® commissions a third party polling company, Survey Sampling International (SSI). SSI will call upon their respondent base to augment the voting process when and where needed.

Voters may select up to two businesses as their favorite per industry subcategory. If their favorite does not appear on the ballot they may enter the business of their choice under “Other” Voting Questionnaire:

The on-line voting questionnaire has 2 pathways; One for the general consumer and the other for business people who are interested in voting for B2B categories of business.  There are 5 categories of business in the B2C sector. Each category contains subcategories of business that are of interest to consumers. The B2C categories are; Automotive, General and Specialty Services, Retail, Home Services and Home Improvement. 

Respondents first identify which categories and subcategories of business they have an opinion about. Once accomplished, they can proceed to vote for their favorite businesses under each of the sub-categories identified. 

For each subcategory of business respondents are asked to select their favorite business. To assist in their choice, respondents are told to base their  selection on criteria such as value, professionalism, quality of service and any other elements important to their decision making process.

 

3. Tabulating Results and Ethics Review:

Winners in each category were the companies receiving the most votes. The collection and tabulation of data is performed by Survey Sampling International. Where there are statistical ties and/or the industry category warrants more than one recipient, there may be up to three businesses identified in a given subcategory as Consumers’ Choice Award® winners. First time winners of the Consumers’ Choice Award® are vetted for ethical business practice. Assistance in this process is provided by a regulatory law firm based in Columbus, Ohio. Where there are issues regarding questionable business practices, the final decision to grant or revoke the award is the responsibility of the regulatory law firm.

Safeguards are in place that prevent abuse of the voting process. For example; visitors can vote up to 15 times per sub-category of industry per IP address.

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