Consumers' Choice Award

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$"/> Jim Heisler, Vice President of Customer Loyalty for HarrisInteractive, advises Atlantans to vote for their favorite business — it’s as easy as logging on to Consumers’ Choice Award’s Web site.
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CORPORATE SPONSORS :

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ONSUMERS’ CHOICE AWARD IS TO Atlanta’s businesses as The Peoples’ Choice Award is to Hollywood’s actors. To be a winner is particularly meaningful because the distinction comes directly from the public.

Accordingly, this prestigious tribute to business excellence cannot be bought, borrowed or begged — it must be earned. And in Atlanta, the 449 businesses that are this year’s CCA winners know what it means to earn the loyalty and trust of their customers.

Jack Hyman, General Manager of Office Furniture

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$"/> Dr. Jeffrey Chernoff, President/Chairman of Consumers’ Choice Award, is responsible for launching the program in the United States.

Expo, a fifth-year CCA winner, says the recognition affirms that his company is consistently meeting the needs of its customers. “It’s often hard to quantify good customer service, but we feel that after winning this for five consecutive years, we’ve been doing it right, and we’ll continue doing it right,” he says. “Businesses should know that the CCA symbol conveys a certain standard. This is someone you can do business with. You didn’t just get good service this one time, it’s all the time.”

Caroline Simmons Nault and Marlene Kelly, Vice Presidents of Exhibits South, a design and development firm specializing in marketing and sales environments for trade show exhibits, interiors and museums, agree with Hyman. “Whenever we have to go look for a new service ourselves, we look for the Consumers’ Choice winner.

We know we’ll be taken care of,” says Nault. With roots in Canada, the Consumers’ Choice Award expanded to the United States in 1998.

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Dr. Jeffrey Chernoff, a previous Canadian winner for his retail chain, pet supply business, launched the program in Columbus, Ohio, with enthusiasm. “The program made my employees feel great, my vendors proud and, most importantly, it made my customers feel good,” he explains. “I knew it would be wonderful to bring it to the United States, and now that it’s reached a certain level of awareness, we’re ready to expand the program to other markets.” What drives CCA’s success, says Chernoff, is the public opinion survey conducted by HarrisInteractive, Inc. “The survey is at the core of the program, and it’s essential that it is statistically valid,” he says. “HarrisInteractive, best known for the Harris Poll, leads the industry, and we’re excited to be working with them.” “CCA stands for excellence. It recognizes the ‘best in class’ businesses, and truly represents the ‘standard you can trust.”

It’s an election year in more ways than one. Got a favorite candidate for an Atlanta area business? Make your nomination count. Log on to www.CCAVote.com for more information or to nominate a retail or service business in one or more of the 100 categories. Jim Heisler, Ph.D., Vice President of customer loyalty for HarrisInteractive, says the process is a perfect example of market research used to serve the best interests of the public. “It’s truly democratic,” he says. “The people nominate the businesses. The people select their choice on the basis of polling, and the people who are asked to vote are representative of Atlanta in terms of demographics.”

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